Retailab Webinars · Series 26
Live online masterclasses in small groups
Ninety-minute executive sessions, limited to 12 professionals, ensuring close interaction, discussion and answers to each participant's specific questions.

Gamification in Marketing & Retail
- 24 November 2026
- 18h30 – 20h00 (Lisboa)
- Online, live
- Maximum of 12 participants
How to apply game mechanics — challenges, rewards, progression and community — to engage customers and teams, strengthen loyalty and transform the in-store and digital experience. Includes real cases and an open Q&A.
19,90 €
per participant · payable only once your place is confirmed
- 90-minute live session (max. 12 participants)
- Included: session slides in PDF
- Included: companion thematic e-book

Hélder Barbosa Ferreira, Ph.D.
Ph.D. in Marketing and Strategy
How registration works
01
Expression of interest
Complete the form. No payment is requested.
02
Review and confirmation
We confirm places in order of submission and profile, up to 12 seats.
03
Payment and access
We send instructions to pay €19.90 (MB WAY or bank transfer). Once paid, you receive the session link, the slides and the e-book.
Training for companies
An exclusive session for your team
Should your organisation prefer a special session on a specific date, we remain available. In three quick steps, tell us about your team, format and availability — we will reply with the terms and a proposed alignment meeting.
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