Retail Tour Experience
Seeing retail through different eyes.
Step into the stores, discover what makes each concept relevant and explore what you can take back to your business. An experience guided by Retailab that combines field observation, strategic reflection and knowledge-sharing on brands, consumers and experiences.
Why take part?
What a store reveals to those who know how to look.
A store tells a story through its space, its offer, its people and every interaction with the customer. The Retail Tour invites participants to interpret these choices: to understand what sets a brand apart, to recognise relevant solutions and to question how they might be adapted to other business contexts.
Discover
Become acquainted with retail concepts and the different ways of creating value for the customer.
Interpret
Relate what happens in store to positioning, consumer behaviour and brand experience.
Debate
Compare perspectives, share experiences and raise questions with fellow professionals.
Apply
Identify lessons and opportunities for improvement suited to the reality of each organisation.
What we will explore
From shop window to customer relationship.
Each itinerary may place greater emphasis on different dimensions, depending on the spaces visited and the objectives of the experience.
Concept and positioning
Value proposition, differentiation and brand coherence.
Customer experience
Journey, touchpoints, convenience and moments of truth.
Space and the senses
Atmosphere, layout, communication and sensory stimuli.
People and service
Welcome, advice, interaction and trust.
Technology and the phygital experience
Integration of digital resources, physical space and human support.
Retail innovation
New formats, services and responses to consumer expectations.
How the experience unfolds
Observe. Question. Connect to practice.
- 1
Framing
Understand the objectives and the questions that guide observation.
- 2
Field exploration
Visit the selected spaces and analyse their distinctive features.
- 3
Reflection and sharing
Connect observations, discuss choices and explore possible applications.
This outline describes the approach; the programme for each edition is defined according to its objectives.
Who it is for
For those who wish to understand retail better and act with greater purpose.
An experience designed for professionals and teams in retail, marketing, branding, customer experience, innovation and operations, as well as entrepreneurs and students seeking to bridge knowledge and business reality.
Framing and guidance
A perspective that links research and practice.
With Hélder Barbosa Ferreira — lecturer, researcher, trainer and co-founder of Retailab — the observation of retail gains a strategic framework. The experience combines academic knowledge with reflection on the challenges organisations face, with particular attention to brands, people and value creation.
Which challenges would you like to explore with your team?
Tell us about your objectives and discover the options for individual participation or for designing an experience for your organisation.