Who we are
The partner of choice for those determined to succeed in retail.
Retailab comprises a highly qualified team spanning management, marketing, innovation and retail, offering unparalleled solutions to business clients (B2B).
Who leads
Hélder Barbosa Ferreira
Co-founder of Retailab
Retailab draws on more than two decades of study, teaching and hands-on work across Portugal's retail ecosystem. Under the guidance of Hélder Barbosa Ferreira, Ph.D., we combine the rigour of academic research with the operational reality of phygital retail.
Lecturer, researcher and trainer in retail. He bridges academic knowledge and the reality of stores and brands, turning strategy into execution.
“Retail is won through precise execution and a clear strategy.”
For larger-scale projects, he draws on Retailab's network of partner trainers and specialists.
Our mission
To offer distinctive, bespoke solutions in training and strategic consultancy for the retail sector.
Strategic level
Tactical level
Operational level
Our values
Essential to a fruitful partnership.
Rigour
Scientific, systematic analysis underpinning every decision.
Commitment
We embrace each client's objectives as if they were our own.
Credibility
Proven expertise and enduring relationships built on trust.
Execution
From diagnosis to implementation, with tangible results.
How we work
- Step 1
Listen
- Step 2
Diagnose
- Step 3
Design
- Step 4
Deliver
Podcast
Listen to RetailPod
Our podcast on the future of retail: conversations with the people who make retail happen.
Listen on Spotify